Research Methods

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Module Aims and Outcomes

Nature of business and management research

Research process

Formulating and clarifying a research topic

Research Philosophy: 

• Ontology
• Epistemology 

Research Approaches: 

• Deduction and Theory Testing 
• Induction and Building Theory

Purpose of Research 

Research Strategies: 

• Experiment 
• Survey 
• Case Study 
• Action Research 
• Grounded Theory
• Ethnography
• Archival Research 

Time Horizons

Credibility of Research 

Purpose of Literature Review

Critical Review

Literature sources and techniques

Referencing

Plagiarism

Gaining access

Ethical Issues at specific stages of research process

Consent

Confidentiality and Anonymity

Selecting samples

Probability Sampling

Non-probability Sampling

Use of Secondary Data in Research

Advantages and Disadvantages of Secondary Data