Week 1

Introduction to Research Methods for Business & Research Philosophy and Approaches

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Week 1

Introduction to Research Methods for Business & Research Philosophy and Approaches

Module Aims and Outcomes

Nature of business and management research

Research process

Formulating and clarifying a research topic

Research Philosophy: 

  • Ontology
  • Epistemology 

Research Approaches: 

  • Deduction and Theory Testing 
  • Induction and Building Theory

Week 2

Research Design

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Week 2

Research Design

Purpose of Research 

Research Strategies: 

  • Experiment 
  • Survey 
  • Case Study 
  • Action Research 
  • Grounded Theory
  • Ethnography
  • Archival Research 

Time Horizons

Credibility of Research 


Week 3

Literature Review

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Week 3

Literature Review

Purpose of Literature Review

Critical Review

Literature sources and techniques

Referencing

Plagiarism

Week 4

Research Ethics

Event Details

Week 4

Research Ethics

Gaining access

Ethical Issues at specific stages of research process

Consent

Confidentiality and Anonymity

Week 5

Selecting samples; Secondary Data

Event Details

Week 5

Selecting samples; Secondary Data

Selecting samples

Probability Sampling

Non-probability Sampling

Use of Secondary Data in Research

Advantages and Disadvantages of Secondary Data

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